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High-End TV Tax Relief

High-End Television Tax Relief is a government funding incentive for TV companies when producing dramas, comedies or documentaries. The tax rebate is worth up to 20% of your core costs.

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High-End TV Tax Relief

What is High-End Television Tax Relief (HETTR)?


High-End Television Tax Relief (HETTR) is a creative industry tax relief incentive, funded by the UK government.

It offers Television Production Companies (TPCs) a tax rebate against the money spent on pre-production, principal photography and post-production.

Animated programmes or children’s programmes should be claimed through their respective tax relief incentives.

HETTR is being phased out and replaced by the Audio-Visual Expenditure Credit (AVEC); you can claim AVEC on expenditure incurred from 1 April 2024.

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What is HETTR worth?


Production companies can claim HETTR on the lower of:

  • 80% of the total core expenditure.
  • The actual UK core expenditure incurred.

If the programme makes a profit, HETTR can be used to reduce a Corporation Tax bill.

If loss-making, claimants can receive a cash payment from HMRC at a rate of 25%. This means that your HETTR could be worth up to 20% of your core costs, in cash!

Am I eligible for HETTR?


To qualify for HETTR, you need to meet the following criteria:

  • Your company is registered for UK corporation tax.
  • You are responsible for the production, planning and decision-making during the programme’s pre-production, principal photography and post-production stages.
  • The programme passes the cultural test or qualifies as an official co-production.
  • The programme is a drama, comedy or documentary with an average core expenditure of at least £1m per hour of slot length.
  • The slot length of each episode is greater than 30 minutes.
  • The programme is intended for broadcast to the general public (including online streaming).
  • At least 10% of your total production costs relate to activities in the UK.
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What is the HETTR claims process?


High-End Television Tax Relief is claimed as part of the Company Tax Return (CT600) that is filed with HMRC. To make an HETTR claim, you’ll need to have the following documents:

  • Your BFI cultural certificate to prove your programme qualifies as “British”.
  • Statements that show your core expenditure, broken down by category and by UK and non-UK spending.
  • A profit and loss account for each programme produced (a series is considered a single programme for HETTR).
  • You’ll need to calculate if your programme has made a profit or a loss and determine whether your HETTR claim should be surrendered as a loss for a cash repayment or used to reduce your tax bill.
  • You need to submit an Additional Information Form (AIF) online before you submit your CT600.
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New Audio-Visual Expenditure Credit (AVEC)


The tax reliefs for film, high-end TV programmes, children’s TV programmes and animations can claim the new Audio-Visual Expenditure Credit (AVEC) on expenditure incurred from 1 January 2024. You can claim the following expenditure credit rates:

  • 39% of qualifying expenditure for children’s TV programmes, animated films and animated TV programmes
  • 34% on all other films and TV programmes

Productions that begin principal photography on or after 1 April 2025 must use the AVEC scheme going forward. However, productions that begin principal photography before 1 April 2025 can continue using the former tax relief schemes until 31 March 2027.

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Our results

  • Confident in delivering value to our clients, we offer our High-End Television Tax Relief services on a success fee-only basis.
  • We handle your HETTR claim from start to finish aim to take up as little of your time as possible.
  • Our expert consultants can identify your qualifying projects and eligible expenses, including costs often missed by accountants and in-house teams.

Frequently asked questions


All productions must be certified as British. For the vast majority of cases, this means passing the Cultural Test as administered by the British Film Institute (BFI).

The only exception to this rule is for co-productions.

Official co-productions are a national film or TV programme in the United Kingdom under an agreement between the UK Government and any other government, international organisation or authority.

Co-producers don’t need to meet all the requirements of a standard production company; they only need to be considered co-producers officially and make an effective creative, technical and artistic contribution to the film or programme.

Qualifying co-productions can be considered ‘British’ under a different definition; they must have a minimum of 10% of the total core costs (across all partners) in the UK, but do not need to pass the BFI's Cultural Test.

In most cases, your production must be certified as British by passing the British Film Institute (BFI) cultural test.

To pass the BFI cultural test, complete an online application form for each production for which you want to claim ATR. BFI will assess your application and award points based on the cultural content of the production, its cultural contribution, its cultural hubs, and its cultural practitioners.

You will need to achieve 18 of a possible 35 points to pass.

Myriad employs BFI application specialists who can help you pass this test. Contact us for advice. 

BFI is currently reporting 8-10 weeks to process submitted applications.

Delays may occur if application forms are not correctly completed or need further information. If you need the certificate by a specific date, make sure you apply in good time and specify your deadline date on the application.

A Letter of Comfort: If you’re not yet ready to complete a cultural test application, you can submit a draft application and receive a Letter of Comfort from the BFI. This letter will state that the production should pass the cultural test. A Letter of Comfort can’t be used to submit an ATR claim to HMRC, but it is reassuring to have and can help you secure financing.

An Interim Certificate: You can apply for an Interim Certificate if your production is not yet finished. An Interim Certificate will be issued once the BFI and the Department of Culture, Media and Sport (DCMS) are satisfied that your production will pass the cultural test based on the proposals set out in your application.

A Final Certificate: A final certificate proving your production is British will only be issued after it is finished and ready for release. Therefore, applications for a final certificate should not be submitted before the production has been completed. 

The Accountant's Report is required when an application claims points in Section C and/or Section D.

The Accountant's report aims to verify the total and UK expenditure of the work in Section C and the nationality or residence of all persons in Section D. 

The Accountant's Report must be prepared by a person eligible for appointment as a company auditor under section 1212 of the Companies Act 2006.

A report can cost between £500 and £2,000 per application, depending on the production costs and the number of applications you submit.

The BFI cultural test regulations require you to make a statutory declaration which states that the information you’ve given in your application is accurate.

A statutory declaration is required for both the Interim and Final certifications. 

The statutory declaration must be made before a practising solicitor, general notary, Justice of the Peace or an officer authorised by law to administer a statutory declaration under the Statutory Declaration Act 1835.

Non-core high-end television programme expenditure relates to initial design stage activities or commercial exploitation of the programme.

For example, initial concept artwork used to establish commercial viability is not core expenditure and is not eligible for HETTR.  Marketing a high-end television programme isn’t classed as development expenditure and is not, therefore, a core expenditure.

Ineligible expenditures include entertaining, publicity, promotion, audit fees, interest, completion bonds and other forms of insurance.

There are four phases of development in a production:

  • Development
  • Pre-production
  • Principal photography
  • Post-production

Activity between development and commercialisation are (largely) eligible core costs.

The key to when core costs can be claimed is knowing when the project was “green-lit”. Development activity is usually undertaken to determine whether the production is commercially feasible. Any expenditure in this stage is speculative in nature. 

Expenditure can be claimed once it is clear that the production will go ahead. Some production companies may have done very little conceptual development before production, and some may have spent more time assessing its commercial viability.

Commercialisation activities are no longer eligible, even though they may be crucial to a production's success; they are activities following when a production could be released to the public.

The amount of High-End Television Tax Relief (HETTR) to which a Television Production Company (TPC) is entitled in respect of a high-end television programme trade is determined by the amount of core expenditure related to activity undertaken in the UK.

Where a television programme is partly produced in the UK and partly outside of the UK, it will follow that some goods and services may be non-UK. In such cases, it will be necessary to apportion the relevant core expenditure between UK and non-UK expenditure.

This applies to goods and services provided throughout core expenditure stages. The apportionment method is not fixed and can be determined on a case-by-case basis. The key criterion is that it must be done fairly and reasonably.

There will often be more than one ‘fair and reasonable’ basis. The requirement is not that the apportionment must be made using the fairest and most reasonable basis but simply that it must be made on a fair and reasonable basis.

If you’d like to discuss your options for apportioning your costs, get in touch with the team.

There is a list of excluded programmes. If your programme falls into one of these categories, it does not qualify for the animation tax relief:

  • Advertisements or other promotional material.
  • News or current affairs programmes or discussion programmes.
  • Any quiz show, game show, panel show, variety show, chat show or similar entertainment.
  • A programme that consists of or includes a competition or contest or announces the results of a competition or contest.
  • Any broadcast of live events or of theatrical or artistic performance given otherwise than for the purpose of being filmed.
  • Any programme produced for training purposes.

Does your business qualify?

Speak to our experts today to see if your activities qualify.

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Is your business registered for Corporation Tax in the UK or are you a partnership with corporate owners?

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Have you developed new or improved existing products, processes or services in the last 2 accounting periods?

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Have you incurred any R&D costs on staff, contractors and consumables?

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Does your business have fewer than 500 staff, and either: A turnover of no more than €100 million; or Gross assets of no more than €86 million?

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Sorry, you must be a UK limited company or be a Partnership with corporate owners to be eligible for R&D tax credits.

In order to qualify for R&D tax credits you must be seeking to advance science or technology within your industry. As you’ve not developed any new or improved any existing innovative tools, products or services, and not re-developed any existing products, processes or services in the last 2 years. It is unlikely you have any qualifying activity. If you’re unsure, email or call us and we’ll help clarify.

In order to claim R&D tax credits, you need to either employ staff or spend money on contractors, consumable items and other items. If you’re unsure, email or call us and we’ll help clarify.

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Congrats!! Based on your previous answers, you will qualify for the SME scheme. If you’d like some help maximising and securing your claim, please email or call us.

Congrats!! Based on your previous answers, you will qualify for the RDEC scheme. If you’d like some help maximising and securing your claim, please email or call us.

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